Natural Balance Pet Foods was founded in 1989 with the intention of developing the finest, healthiest pet food on the market. Today, all Natural Balance products are used and respected worldwide by top trainers, breeders, veterinarians, kennels, and caring pet owners who want the best for their animals.

Wagner Creative was given the task of updating the brand and giving the company a fresh new look. By using color coordination for the different categories of products, WCG was able to reach an easily understandable package theme that the consumer can recognize and feel confident about.

With the use of typography and simple illustrations, the logo mark conveys the Natural Balance philosophy of healthy, organic, ultra premium pet food.