A favorite of the Polish aristocracy since the early 1820's, KRÖL (from the Polish word for "king") is an exceptionally pure, luxuriously smooth, and clearly superior vodka - a regal addition to any bar.

The challenge presented to WCG was to create a branding system and bottle design that portays the elegant legacy of KRÖL while establishing a clear presence among the highest quality vodkas.

By featuring an elegantly frosted glass bottle with a silhouette of "the king" in its window, accents of midnight blue and platinum leaf scrolling, Wagner Creative was able to achieve a work of art worthy of its contents. Adding midnight blue and silver to the branding created a unified appearance of royalty and high society. This branding concept was carried throughout the logo, collateral & website.

Wagner Creative is the proud recipient of the Award of Excellence for Branding and Design of the KRÖL Designer Vodka Bottle from the Print Media Communicator Awards .