PFAFF Protective Group provides discrete, highly-effective strategic security and private investigation services for corporations, entertainment individuals and law firms. Their seasoned former law-enforcement professionals utilize the most advanced security techniques available while adhering to the strictest ethical and legal standards.

Rick Pfaff approached Wagner Creative with the need for a brand system that would separate them from their competitors and solidify their position as a premier protection agency among their elite clientele.

Through research and informative meetings with PFAFF Protective, Wagner Creative was able to create a logo mark that represents the companies focus on strategic and precise planning and execution that makes PFAFF's service so effective. The color scheme and graphical elements of the branding were chosen to convey a sense of discretion, and communicate the precision security techniques that they offer. This branding concept was carried throughout the logo, collateral & website.